Abacus is involved in the 39 billion $ catalog sales market.
It helps direct marketers better target their customers so to
avoid becoming junk mail.
The company has established a 600 member customer base called
the Abacus Alliance. It is composed of various direct marketers
like Williams-Sonoma, Barnes and Noble and Saks Fifth Ave.
Abacus developed software algorithms that better analyze the marketer's
customers, selecting those most likely to buy and this can significantly
boost sales. It can also combine lists from other marketers in the alliance.
3rd Q Financial data:
Revenues: 6.4 mill UP 105 %
Gross Profit: 86%
Operating Profit: 52.5%
The stock has had a great rally after Wayne Jonhson of Robertson
Stephens & Co. gave it a buy rating.
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