[11/30/99 edit]
Finally Firelight has released confirmation of their plans to market their Accumaster products. After attempts to use outside promotions, the Firelight management has devised a tremendous self-run promotional effort which will minimize their costs and maximize their bottom line profits with a plan that looks like it could produce a tremendous revenue stream.
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Firelight's AccuMaster product line will be a sponsor for the program, "Butch Harmon Golf On Command". This program features interviews, tips and other articles of interest to golfers hosted by Butch Harmon. The program,which will be updated quarterly throughout the year, begins Dec 1, 1999 and will be available in over 650,000 rooms in over 3,000 luxury hotels in the United States including Hyatts, Hiltons, Westins, Radissons and Marriots.
The AccuMaster product will be featured twice throughout the half hour program in one minute commercials as well as on a constant billboard acknowledgment.
The company expects that the response rate for a Butch Harmon endorsed product on a Butch Harmon program will be significant Commercials have now been completed for both the "Butch Harmon Golf On Command" series and for direct television marketing. The one minute commercials feature Butch Harmon instucting some well-known professional golfers and have 1-800 access numbers for direct response. The AccuMaster product line offers viewers a number of purchase options from $19.95 (U.S.) to about $40.00
(U.S.). Firelight is now in the process of locating strategic media avenues (such as The GolfChannel) to broadcast their commercials and commence sales.
Butch Harmon is the coach to Tiger Woods and other well known golfers.
AccuMaster is a golf training system instructed and endorsed by Butch Harmon.
Firelight feels that the recent tremendous success of Tiger Woods (and therefore Butch Harmon) makes this an optimum time to launch its products." |
