|  | | From: +Leman Wednesday, Oct 15 1997 2:02PM EST
 Reply #171 of 171
 
 Here is some info I found from the AESP thread.If you know how please start an
 AESP thread. AESP is now selling at book value and it has over 9 dollars in sales. I
 think this co is nderfollowed and greatly undervalued. They say that they have a strong
 growth rate without their products becoming outdated co no is 18004462377
 
 CORPORATE PROFILE
 
 NASDAQ SmallCap
 AESP/AESPW
 Shares Outstanding
 1,732,500
 Fiscal Year End
 December 31
 Public Float
 920,000
 IPO
 Feb. 13, 1997
 Industry
 Computer Connectivity/Networking
 Offering Price
 $6.00
 Total Assets
 $9.8 million
 Stock Price (a/o 5/23/97)
 $6.62
 Working Capital
 $7.6 million
 Stockholders' Equity
 $ 6.5 million
 Long-Term Debt
 $1.4 million
 
 All balance sheet information a/o March 31, 1997
 
 COMPANY HIGHLIGHTS
 
 Profitable for 13 consecutive years since founding
 Three year compounded annual growth rate of 31% for net income and 25% for
 net sales
 Market capitalization less than 1X sales and PE ratio less than half of annualized
 sales growth rate
 47% gross profit margin in first quarter of 1997
 AESP reported first quarter 1997 net income of $184,972, or $0.14 per share,
 on sales of $3.6 million (see attached First Quarter 1997 Financial Results)
 Participates in growing and highly fragmented $20 billion worldwide
 connector/cable market
 Approximately 1/3 of net sales from international business, with offices in
 Germany and Sweden, and exclusive distributors in Russia and the Ukraine
 Quality manufacturing at competitive prices, with 35 suppliers in the U.S. and the
 Far East
 Strong balance sheet and credit line to support expansion
 Recent IPO raised $5 million to support internal expansion and acquisition
 strategy
 
 Supplying The Tools For The 'Convergence Revolution'
 
 The market created by the convergence of the computers, communications and
 entertain-ment industries is
 creating a dynamic opportunity for Advanced Electronic Support Products, Inc.
 ("AESP"). By supplying basic
 tools for the convergence revolution, AESP is capitalizing on market growth while
 avoiding the risks associated
 with the rapid changes inherent to the computer industry. AESP designs, manufactures,
 markets and distributes
 relatively low-technology but critical products, including the computer cables and
 connectors, which connect
 computers with communications and cable/television/satellite/ entertainment electronics
 and hardware.
 
 AESP's customers include original equipment manufacturers ("OEM") and resellers,
 retailers and catalog
 merchandisers worldwide. The Company currently enjoys brand name exposure
 through more than 80 million
 annual catalog mailings and shelf space at a number of electronic/computer stores.
 
 Serving A Dynamic Market With outstanding PC price/performance values and
 exciting and affordable new
 technologies bringing more home and business users on-line, the computer industry is
 continuing its explosive
 growth. In 1996, the PC industry shipped 71.7 million units, an increase of 19.1%
 from 60.2 million units in 1995
 (Dataquest). In 1997, the PC-based server market is expected to reach 1.3 million
 units, a 50% increase from
 850,000 units shipped in 1996 (IDC). Internet access is expected to increase 140%
 from 1996 to 1999 (Veronis,
 Suhler & Associates). In addition, sweeping changes in the network entertainment and
 cable industries to
 embrace HDTV, Web TV, and other digital technologies are creating new connectivity
 market opportunities. To
 serve these rapidly expanding markets, the cable and connector industry is expected to
 grow 52% to $22.8 billion
 in 1998 from $15.0 billion in sales in 1990 (The Bishop Report).
 
 AESP's Strategy AESP's mission is to become a world leader in supplying connectivity
 and networking
 products. With no single dominant player in these markets, the Company believes it
 can achieve its mission
 through the expansion of its operations worldwide coupled with strategic acquisition.
 
 To grow its retail business, AESP has increased its worldwide sales and marketing
 staff who operate from offices
 in Miami, Sweden and Germany. AESP also has exclusive distributors in the Ukraine
 and Russia, a decided
 advantage in operating in Eastern Europe, as its principals emigrated from Russia in
 1979. With more than 4,000
 SKUs, the Company continuously expands its product offerings to build customer
 loyalty by staying ahead of
 consumer demand. Efforts to expand OEM sales include a new OEM sales office on
 the West Coast and
 heightened marketing efforts to computer manufacturers, with whom the Company has
 built a reputation for
 quality, just-in-time deliveries, and engineering expertise, as well as
 tele-communications and cable TV service
 and hardware providers. AESP has also pinpointed the medical and appliance
 industries for OEM sales.
 
 AESP is also actively seeking to acquire businesses, both here and abroad, with
 complementary products and/or
 distribution in markets not currently served by the Company.
 
 Products AESP designs, manufactures and markets distinct but closely related product
 lines:
 
 Connectivity products; includes cable assem-blies, adaptors, connectors and data
 sharing devices which connect
 computer and other electronic hardware to external devices such as printers. AESP's
 Plugged-In™
 high-performance connectivity products give the consumer the option of purchasing a
 superior cable designed
 for the high-quality data transmission needs created by today's high-speed peripherals.
 
 Networking; the interface cards, hubs, trans-ceivers and repeaters that connect
 computers to a server, other
 computers and the Internet.
 
 Audio/video products; includes connectivity-type products for multimedia and
 entertainment applications.
 
 Accessories; includes tools, testers and surge protectors to complement AESP's other
 product lines.
 
 Services AESP takes great pride in providing its customers with superior service, such
 as enhanced and custom
 packaging, technical and design support, assembly support, training, extended
 warranties, merchandising and
 display programs, and quality control. These value-added services provide AESP with
 a competitive advantage.
 
 Manufacturing All of AESP's products are manufactured to the Company's
 specifi-cations, including its own
 designs or based upon industry standards. While AESP maintains the ability to fulfill
 small custom and rush
 orders in its Miami, FL, facility, manufacturing is generally outsourced to a number of
 providers in several
 countries, eliminating dependence on any one provider. In accordance with its
 defect-free policy, management
 personally qualifies each manufacturer and, in some cases, lends additional quality
 control equipment. As the
 Company goes forward with its ISO 9000 approval process, it looks to manufacturers
 that have received the
 international standard certification. Final QC is conducted at the Company's
 headquarters.
 
 Management
 
 Slav Stein, President, founded Advanced Electronic Support Products, Inc., in 1983.
 Previously, Mr. Stein was an
 electrical engineer at Gables Engineering, responsible for designing airline
 communications panels.
 
 Roman Briskin, Vice President, has worked for AESP since 1984, and, among other
 responsibilities, oversees the
 Company's international expansion.
 
 Randy Paulfus, CFO, recently joined the Company with extensive experience as CFO
 and COO of several publicly
 traded companies.
 
 For More Information:
 
 Slav Stein/Roman Briskin 305/944-7710
 Advanced Electronic Support Products
 
 or
 
 Juliane Snowden 212/836-9606
 jsnowden@equityny.com
 Tamara Ehlin 212/836-9607
 The Equity Group Inc.
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