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Revision History For: PVII--Princeton Video

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IPO Date December 16
Offering Price $7.00

Profile: Lawrenceville, N.J.-based Princeton Video Image is marketing a proprietary technology which inserts "virtual" images into live sports broadcasts. For example, in a baseball game, a broadcaster using PVI's technology can digitally place an advertising billboard on the wall behind a batter and have it appear to be a natural part of the stadium..

Notable: The company sold 4 million shares at $7 each via lead underwriter and early investor Allen & Co. Other investors include Viacom, a unit of Citibank, and the Harris & Harris Group.

Novel medium
Princeton Video runs with football
Super Bowl will test 'virtual advertising' technology

By Darren Chervitz, CBS MarketWatch
Fri Jan 16 17:04:11 1998

NEW YORK (CBS.MW) -- The NFL may have been a big winner this week, but the league's new $17.6-billion, eight-year TV package could also provide a windfall for Princeton Video Image, a small newly public firm marketing a technology that allows broadcasters to electronically insert billboard-type advertising into images appearing on a viewer's screen.

cbs.marketwatch.com