24/7 Media, Inc. filed an IPO in June 1998. The company is an internet advertising and marketing firm that generates its revenues by selling ads and promotions to its Web site affiliates. It offers advertisers a broad base of online content by operating its own network (the 24/7 Network) and the ContentZone (a network of more than 2,000 web sites). 24/7 also licenses its dbCommerce and Adfinity software products, which use demographics to deliver ads to specific audiences and help track the effectiveness of ads.
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