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Listened to a broker teleconference today at 4:10PM. The President of Purchase Point Media Corp. said they can realistically earn $5.50/share pretax for their first 12 months of operations starting Sept/Oct 1998! $12/share year two. The company is basically an advertising company and is about to claim some prime advertising space - the back of the baby seat on shopping carts - facing the shopper - in the large grocery store chains across the US. 10 ads. Rupert Murduch bought ActMedia recently for $750 million. ActMedia's space is at the far end of the cart facing the shopper. PPMC hasn't signed any chains yet, but apparently have signed the ONE company that makes these things happen, to do it for them - ITG. Baby seat used now in some markets for local ads - nothing national like this. Coke, Cogate, Pepsi, Doritos etc. will be their clients they advised. The idea is being presented as very powerful - one of a kind advertising that keeps product in front of a shopper for up to an hour while they're making their buying decisions as opposed to at home on the sofa. They say they have A.C. Neilson numbers supporting 12% increase in sales of products listed - an absolutely huge number in the grocery business. The conference was taped - you can hear the replay for a week at (800)475-6701 Access Code 402719. See what you think! |
