From the web site <http://www.insweb.com/>:
"InsWeb is a free service which lets you shop for insurance conveniently and securely without sales pressure.
"In one of the most comprehensive Web-based financial services study to date, Lafferty Information and Research Group named InsWeb as the No. 1 insurance Web site in the nation. The study, Benchmarking Web-based Financial Services, reviewed more than 100 banking, insurance and Internet brokerage sites using five criteria - interactivity, content, navigation, speed and design."
They seem to have quite a few relationships with web content providers and name-brand insurance companies. They're still privately held as of today. Good candidate for IPO? |