| ADMS - Advance Marketing Services 
 Profile
 
 Advanced Marketing Services, Inc. (NASDAQ: ADMS) is a leading
 Distributor of general interest, computer and business books and books on tape to The membership warehouse club industry and other specialty retailers.
 AMS distributes its products to individual customer locations throughout the United States and in Canada, Mexico and the United Kingdom. Efficient and timely Distribution is facilitated by four strategically located distribution centers in the United States in addition to international distribution centers in Mexico and the
 United Kingdom.
 
 Innovative, value-added Services
 
 AMS's success stems from its ability to provide innovative, value-added services that enhance the Performance of its customers' businesses. AMS's unique business strengths include Selecting titles for a customer's book program that have theHighest volume potential Assorting and packaging and, when appropriate, publishing book titles to provide customers with unique, value-oriented product Managing inventory levels at individual customer locations with sophisticated EDI-based ordering and inventory control system Reducing customers' inbound and return freight costs by consolidating shipments of book titles Developing special promotions and point-of-sale merchandising events to build  customer awareness and increase book sales
 
 Yahoo Profile:
 
 biz.yahoo.com
 
 Maketguide Profile:
 
 yahoo.marketguide.com
 
 Home Page:
 
 admsweb.com
 
 News:
 
 biz.yahoo.com
 
 Stock Info:
 
 Outstanding:   	5.9M
 Float: 		1.9M
 Cash:		38M
 Debt:		0
 Dividend:	0.10
 
 Institutional Ownership:
 
 % Shares Owned: 	        36.07
 # Of Institutions 		36
 Total Shares Held (Mil) 	2.032
 
 Jan 21, 1999 (6:00 PM ET) - The Motley Fool Evening News
 
 Seeking alternative ways to clear out excess inventory, Advanced Marketing Services (Nasdaq:ADMS - news) -- which distributes books and other media to warehouse clubs and specialty retailers -- experimented with a small team of sales associates. That worked well enough that the company now plans to phase out its chain of retail stores, which served the same purpose, a slight change in strategy since the company planned to just about double its store base during this fiscal year.
 Advanced Marketing popped up $3 1/2 to $25 after it said fiscal third quarter EPS was $1.18, up from last year's $0.80 and crushing the two-analyst estimate of $0.84 provided by First Call. This was the eighth consecutive quarter the company met or beat Wall Street's projections. CEO Michael Nicita credited increased business in higher-margin book categories and growing sales from international subsidiaries for the windfall. The company also announced a 3-for-2 stock split effective Feb. 15.
 
 ADMS do business(55%) with WallMart and KMART.
 
 Current Price: $25.00
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