This IPO is expected to debut next week (2/1/1999).
Here is an excerpt from the first paragraph of the
summary in their preliminary prespectus.
Since 1987, we have been a leading provider of
marketing programs delivered over the Internet
and other electronic media that facilitate
two-way communication between our clients and
their customers. We refer to these programs as
digital interactive marketing solutions.
By developing marketing programs that incorporate
advanced communication technologies, we enable
our clients to establish, retain and manage
one-to-one customer relationships. Our marketing
programs include the design and implementation
of electronic business programs that utilize
the Internet to enable our clients to better locate,
communicate with and service customers,
thereby increasing the value of their world-class
brands. We combine our substantial expertise
in strategic marketing, creative design and
digital technology to deliver on a worldwide basis
a complete range of digital interactive
marketing services, including strategic consulting
and research, website design, electronic commerce
and electronic customer communication services,
interactive advertising and promotions, and
data collection and analysis. Our marketing
programs are delivered primarily through
the Internet and are designed to enable our clients
to target narrowly-defined market segments,
provide their customers with detailed product and
service information, sell products and services,
and provide post-sale customer support electronically.
I have included (Nasdaq: MMPT) as the ticker symbol.
That is what is expected. If it changes I will ask
the webmistress to change the subject line. |
