Hoovers Description:
Net Perceptions not only knows where you've been, it would like to tell you where to go. The company's collaborative filtering database software acts like an electronic salesperson, observing what visitors view and purchase at a Web site and then matching that info against data collected from other users. The software then offers shopping suggestions, provides targeted advertising, and makes personalized special offers. Products are geared to large online retailers and service providers such as Amazon.com, CDnow, and Business Week Online. Founder and CEO Steven Snyder is a former Microsoft executive and psychotherapist.
ipocentral.com
Web Site: netperceptions.com
Filing date: February 5, 1999 Expected IPO date: TBA
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