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Pentech Enters e-Commerce
EDISON, N.J., March 4 /PRNewswire/ -- Pentech International, Inc. (Nasdaq: PNTK - news), today announced it will establish a retail Website and develop an e-commerce solution to market its innovative children's activity products and writing instruments.

''We intend to leverage the power of our COLOR CLUB® brand and become a leading marketer of children's activity products on the World Wide Web,'' said David Melnick, president and CEO. ''We expect to be up and running by July, 1999.''

The company's long-term plans call for the building of a Web community with other strategic partners that will involve content sharing and cross marketing opportunities, Mr. Melnick added. Pentech's goal is to use the Internet to penetrate and increase sales in both its retail and e-commerce channels.

Pentech manufactures and markets writing instruments and accessories, and art and activity products to major food and drug chains, mass merchants, office superstores, and warehouse clubs.