DTRM - Niche Internet Portal, The Next iTurf / i-Village
This thread was created to reflect the current direction
of DTRM, Detour Magazine. The company is currently developing
a niche internet portal with a well defined demographic.
The company has an established revenue base and relations
with big name advertisers. This is a logical extension of
their current business.
52 wk hi = 3.00
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HOLLYWOOD--(BUSINESS WIRE)--April 5, 1999--Detour Magazine Inc. (OTC BB:DTRM) announced today its plans for a new media format which will be called Detour Online ".com never looked so good."
In preparation of extending the Detour brand name into a digital strategy and Internet presence, the Company has retained Jupiter Communications (www.jup.com), a leading media research consulting firm that focuses exclusively on how the Internet and other technologies are changing traditional consumer industries, who will help guide Detour into its Internet future.
Celebrating its 12th anniversary issue this May, Detour is a nationally distributed magazine known for its strong editorial focus and the presentation of cutting edge trends which focuses on fashion, entertainment, lifestyle, and contemporary social issues. Detour Online is the first step taken by the Company in the goal of establishing a brand synonymous with the hip and trendsetting population. The readership is a cross section of America who share a similar interest in pop culture, fashion, and conspicuous living.
Detour Chairman Ed Stein said: "What iVillage' is to women and CBS Market Watch' is to investors, is what we want to be to the young fashionable crowd. If we can equal our magazine's current monthly circulation to Internet monthly unique visitors we will become a leading community destination within the site's first year."
Detour intends to capitalize on its niche market and take the natural progression from traditional print media to digital media in the form of an online community destination. The Company's decision to work with Jupiter Communications is also a natural. With its harmonious digital vision, Jupiter, according to Information Week "has become one of the fastest-growing, most influential voices in the new-media advisory market."
"Jupiter is pleased to count Detour magazine among our many clients," said Phillip Whitney, Vice President of Marketing for Jupiter. "With our great track record of advising traditional media companies, we are excited to help Detour position its online efforts."
Detour Online will be a vertical niche portal that provides an easy to use comprehensive destination site that caters to the aforementioned demographic. It will provide advertisers and merchants targeted access to this demographic through the web. The network is to consist of 11 channels that will be co-branded covering the leading topics of interest to the visitor. It will facilitate channel usage by providing common features and functionality with each channel including chats, message boards, and a city guide. Incorporated in its online presence, Detour Online will present an e-commerce strategy for the fashion industry that will take advantage of its current relationship with over 100 fashion designers. |
