Hoovers profile:
"All signs point to MyPoints. MyPoints.com's flagship BonusMail system sends ads to members -- online consumers who complete surveys -- based on their interests. By clicking on a BonusMail ad, members rack up reward points that can be redeemed for CDs, movie tickets, and other gifts from companies such as Barnes & Noble, Hyatt Hotels, and Sprint. Advertisers include Disney, eBay, Intuit, Macy's, and Nissan. MyPoints.com (formerly Intellipost Corp.) was founded in 1996 and bought Experian's e-commerce business in 1998, bringing its membership to nearly two million."
ipocentral.com
Web Site: mypoints.com
Filing date: April 1, 1999 Expected IPO date: Mid-June
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