Hoovers Profile:
"Ready to cash in on the baggy pants generation, Alloy Online targets Generation Y Web surfers with content and e-commerce. The company's Web site is the hip destination for some 400,000 registered users who participate in its online community, which offers such features as free e-mail, homepages, chat rooms, and instant messaging. The site also provides content aimed at the under-25 set, including music news, video Webcasts, celebrity interviews, and even homework assistance. Alloy's online store sells clothing, beauty products, music, and magazine subscriptions. Although most of its revenue comes from merchandise sales, the company plans to increase its advertising and sponsorship income."
ipocentral.com
Web Site: alloyonline.com
Expected IPO date: Week of May 3, '99
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