MICRO LABORATORIES, INC.
Robert Thistle
29 Lakeside Drive
Johnston, RI 02919
401-949-3562
OTC BB: MLAR
Fiscal Year End: Dec 31
Shares Outstanding: 8 million
Public Float: 4 million
Company Overview
Micro Laboratories Inc (OTC BB: MLAR) focuses its efforts on the research and development of an Internet Health Portal and on-line nutritional supplement commerce. The Company's initial web site, VitaminKingdom.com is a health and nutrition community as well as a vitamin superstore. In addition the Company has developed several cutting edge products in the vitamin and nutrition field.
VitaminKingdom.com
VitaminKingdom.com is an online health and nutrition community and vitamin superstore, combining the efficiencies of on-line shopping with the informational content of a large portal. The site was founded to capitalize on the opportunity for online vitamin retailing. The site's goal is to provide a place where consumers can find nutritional information, shop, interact with nutrition and health experts, as well as chat with other members of the health community.
Marketing
VitaminKingdom.com will look to gain market share in the multi-billion dollar nutritional industry by aggressively marketing and advertising through electronic commerce.
The site currently holds several exclusive contracts with major Internet portal sites to sell nutritional supplements.
The Company will offer a diverse product mix, while adding value through unique features. These added features will keep the site from the being overly price sensitive and relying on imposing sales volumes.
Site Features
Currently most on-line retailers of vitamins and nutritional products provide some product information, but neglect the overall health concerns of most consumers. VitaminKingdom.com will feature on-line nutritionists 24 hours a day, a nationwide nutritionists and personal trainer locator, live chats with celebrity trainers and nutritionists, and message boards for health and fitness.
Financial Highlights
VitaminKingdom.com is joining the exciting new world of electronic commerce. E-commerce revenues is expected to swell from its current level of $8 billion to nearly $220 billion by 2002, according to Institutional Data Corp. Vitamin and herb markets are growing at an annual rate of 14%.
Similarly, Forrester research expects Internet based transactions to achieve $327 billion by 2002. As e-commerce explodes, companies that provide value added products and services at competitive prices such as VitaminKingdom.com, will lead the earnings charge.
Summary
The company's strategy is to build strong brand recognition, customer loyalty and supplier relationships, while creating an economic model that is superior to that of the capital and real estate intensive traditional vitamin retailing business. Micro Laboratories is poised for the explosive growth that will revolutionize the nutritional market and meet the rising domestic and international demands. |
