From the S-1:
Our Business
Hoover's is a leading Internet provider of company and industry information designed to meet the diverse needs of business organizations, businesspeople and investment professionals worldwide. Our Web site is Hoover's Online located at WWW.HOOVERS.COM. We have been a pioneer in providing high-quality, proprietary business information on the Internet to the mission-oriented businessperson. Our customers use our information for their professional endeavors, including financial and competitive research, as well as for their personal activities, including career development and personal investment. We provide our advertisers, sponsors and e-commerce partners with a large, demographically desirable audience, who as a group, are affluent, highly educated and willing to conduct business over the Internet. For the quarter ended March 31, 1999, our Web site attracted approximately two million unique visitors and generated over 30 million page views. Our core asset is our proprietary editorial content which includes information on approximately 14,000 enterprises and 45 industry sectors. We continually expand and update our database of company and industry information as well as offer search and sort tools, such as Lead Finder and StockScreener, to make our information more useful to businesspeople. We also provide information on initial public offerings through IPO Central, feature stories, news, career information, personal finance information, SEC documents, management biographical information, brokerage reports and credit reports.
We have developed a loyal audience by offering:
- proprietary, trusted editorial content;
- a focus on the needs of businesspeople;
- tiered levels of service: free, subscription and pay-per-view; and
- an efficient Internet sales channel.
We generate revenue from multiple sources, including enterprise and individual subscriptions to Hoover's Online, advertising, sponsorship and e-commerce, license fees for our proprietary information and CD-ROM and print versions of our company information.
hoovers.com |
