From Hoovers IPO
ipocentral.com
"Intelligent life exists on the financial planet. Intelligent Life provides consumer banking, credit, and personal finance information to magazines and newspapers. It makes its findings available through its Bankrate.com Web site, its Bank Rate Monitor publication, and about 60 distribution partners such as America Online and Money.com. Intelligent Life's content covers domestic and foreign markets and provides data regarding credit cards, mortgage loans, checking accounts, auto loans, ATM fees, and yields on savings accounts. The company is also introducing new Web sites targeted at women, college students, Spanish-speakers, and minorities. Chairman Peter Morse owns about 55% of the company. |