Befirst.com drives people to their customers' websites. It has as its customers Ebay, Rollingstone.com, Bloomberg. I talked to the CEO, R. Brahms, (1-212-633-2660, who is manning the phones at IR today as he is interested in hearing from people) who said there was 12 1/2 million shares outstanding with 2 1/2 million in the float. They are working on being a reporting company. It should be that in 30-60 days, but he wasn't sure of the exact time. In the summer, they are opening findwhat.com, which is very similar to goto.com.
I was impressed with the CEO, he seemed very knowledgeable and very likeable and had a good past history in the business. He said the key to their success was their good people and their hardwork.
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