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Revision History For: Mediaplex Inc-(MPLX)

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Return to Mediaplex Inc-(MPLX)

The company 'provides technology-based eBusiness marketing services that enable online advertisers to optimize their sales, direct marketing and branding efforts. Online campaign management capabilities include a comprehensive range of services based on Mediaplex's proprietary MOJO technology platform which utilizes a mobile Java objects architecture. These services include: strategic media planning, buying and placement, ad serving, database retargeting, online message management, tracking and reporting, and return on investment (ROI) analysis....'

Company Wesbite:
mediaplex.com

Company files for IPO on 9/02/99
Lead Underwriter:Lehman Brothers Inc.