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Revision History For: CLAC: ClickAction - ERM Solutions (email relationship mgmt)

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Return to CLAC: ClickAction - ERM Solutions (email relationship mgmt)

ClickAction - ERM Solutions

Today's Press Release

"ClickAction Announced Today as the New Corporate Identity Of MySoftware Company
Company Changes Name to ClickAction Inc. (Nasdaq: CLAC)

September 16, 1999 12:01 AM Eastern Time
PALO ALTO, Calif., Sept. 16 /PRNewswire/ -- ClickAction(TM) Inc. CLAC is announced today as new corporate identity of MySoftware Company MYSW . The change was made to further underscore the company's commitment to the fast-growing e-marketing industry. The Company changes its corporate name to ClickAction Inc., the ticker symbol to CLAC and the e-mail service name to ClickAction(TM) ERM (E-mail Relationship Management).
(Photo: newscom.com )

Analysts from Forrester Research expect spending in the e-marketing industry to exceed more than $33 billion dollars by 2004. ClickAction is a leader in the e-marketing industry in terms of number of customers, total revenues, and state-of-the-art technology. ClickAction's ERM addresses the top challenges of Web marketers today: 1) driving qualified prospects to their Web sites in a cost effective manner, and 2) developing profitable on-going relationships with these visitors. ClickAction puts Web marketers on the fast track from click to customer.

Today's Events:

ClickAction today announces several milestones that are significant to shareholders and interested parties:

-- MySoftware Company becomes ClickAction Inc. with a new Nasdaq ticker symbol: CLAC -- ClickAction places its corporate emphasis on the fastest growing segment of the e-marketing industry, specifically e-mail marketing -- ClickAction launches ERM 4.0, an enhanced e-mail marketing service bringing more power and flexibility to the marketer's desktop -- ClickAction's corporate sales signs an additional 30 clients in the last 45 days, expanding the client list to over 80 world-class partners, including LL Bean, Dean & Deluca, Coach, Talbots, the NBA, and Sara Lee.

SOURCE ClickAction Inc.; MySoftware Company"

Been with these guys for a while when they were a different company (MYSW). The new management team (1998) is great and their web-based revenue should start growin' like a weed. Their new products and strategy look great. I'm long on this one and looking for 100% or more appreciation potential.

Any thoughts?