SmarterKids.com, Inc.
200 Highland Ave. Needham, MA 02494 (Map) Phone: 781-449-7567 Fax: 781-449-4887 smarterkids.com
SmarterKids.com hopes feeding the brain will give its online toy sales some muscle. The company sells games, software, hands-on activities, and other educational products. Its Web site's evaluation system matches products to children's individual needs and learning styles. Founded in 1994, the firm has also been involved in software development and children's intelligence tests under the names Virtual Entertainment and Virtual Knowledge. Its largest investors -- North Bridge Venture Partners, Commonwealth Capital Ventures, and Canadian publisher Torstar -- own a combined 44% of its stock. Partner National Computer Systems, a standardized test scorer, recommends items from SmarterKids.com based on exam results. |