Even if you're not a fan, it is tough to argue with the success of Martha Stewart. She has managed to transform herself into a veritable icon for good homemaking and to build a media empire including publishing, television, and a web presence. In addition, she has leveraged her strong brand name into a lucrative merchandising business for bed and bath products, gardening items, paints and many more. Finally, technology venture investor Kleiner Perkins has a stake in her company and should help develop its new media business. While the company's fortunes are directly tied to one woman, it has a strong track record and a great brand name.
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