It's time to take a fresh look at ULTR, a small consumer products company which is leading seller of handheld electronic information systems, largely travel-related (including G.P.S.). On October 29, 1999, ULTR and its e-business partner, Influence, will launch DriveThere.com, the first comprehensive internet portal for motorists, which should include ULTR's extensive database roadside services and a lot of other nifty features.
ULTR is also preparing to launch a portable G.P.S. reciever Tarvel*Star 24 that provides turn by turn voice directions (no clumsy maps) as well as access to information regarding services, at around $300-350, as compared to $1,000-2,000 for competing systems. T*S 24 sales should not only boost ULTR, but also its 25% holdings in its G.P.S. supplier Talon (a New Zealand company which will likely deliver $U.S.15-20 million in 1999 revenues).
After a likely 3Q99 loss, ULTR should return to profitibility in 4Q99. WallStResearch has a Y2K target price of $6 per share, but ULTR could go higher. |