El Sitio, Inc., otherwise known as The Site, Inc.
Spanish language Websites:
elsitio.com
Portuguese language Websites:
web.osite.com.br
From the S-1:
OUR BUSINESS
We are an Internet network providing country-specific and regional content for Spanish- and Portuguese-speaking audiences in Latin America and the United States. Recognizing that the countries in the Americas are diverse, we have designed our network to consist of country Websites as well as a global Website. We currently have country Websites for, and sales and content production offices in, Argentina, Brazil, Mexico, the United States and Uruguay. We plan to establish sales and content production offices in Colombia before the end of 1999, and sales and content production offices in Chile and Venezuela during 2000. By offering content and interactive resources designed to be responsive to our users' preferences, we seek to make our network their "home on the Internet" and, in so doing, to create communities of users, develop user loyalty and increase traffic on our Websites. The launch of each country Website represents a potential new community of users. By building substantial communities of users, we are developing a platform for generating revenues from advertising, branded retail dial-up Internet access, or "connectivity", service and, in the future, e-commerce. We recently began to offer connectivity services in Argentina and Brazil and expect to offer similar services in Colombia before the end of 1999. We are also beginning to develop e-commerce services for Spanish-and Portuguese-speaking audiences in Latin America and the United States.
Our founders believed that a scarcity of Spanish- and Portuguese-language content was the principal factor limiting the growth of Internet usage in Latin America. As a result, from our inception in mid-1997, we initially concentrated on the development of a pilot Website for Argentina with quality content and interactive resources in Spanish and, at the same time, carried out extensive market testing to understand users' preferences. We then began to roll-out our network of country Websites during 1998 and, most recently, launched our Website in the United States in September 1999. |
