From Hoover's:
MPSI Systems wants to help you stomp all over the competition. The
company makes proprietary retail planning software and builds market
research databases that primarily help large petroleum companies
(96% of sales) select retail sites. Customers such as Exxon and Texaco
use its market-specific studies to predict sales volumes, supply and
demand, and competition when targeting new retail sites. The
company also offers such services as database maintenance services,
litigation support, key competition identification, and price tracking. Its
databases account for 62% of sales, and consulting and educational
services bring in another 31%. Founder and CEO Ronald Harper owns
42% of the company |
