Sounds vaguely pornographic, but it's not. This company sells perfume and
cologne under the REALM trademark which contain human pheremones. Based on
research carried out in the University of Utah, scientists have discovered
a small organ in the nose called the vomeronasal organ which is linked to the
brain and is sensitive to certain pheremone-like compounds.
According to the company, the perfume, which has been on the market
for about two years, leaves the wearer feeling more at ease with herself/
himself. It is unlike traditional pheremones which attract members of the
opposite sex and the company is careful to make this distinction.
Initially, response to the company's products was slow. However, EROX
has been aggressively moving into upscale department stores like
Bloomingdale's and has increased its product line to include bath oils/lotions.
Earnings have been accelerating for the company and the company is close
to breaking even. I bought some Realm for Men a while ago just to test it out.
I'm not sure if it did anything to my mood, but I was pleasantly surprised
by the scent i.e. it smelled good. I saw a NightLine episode about a year
ago where the reporter let the scientists at EROX put electrodes on her
head to measure brainwaves and proceeded to instill various placebos/pheremones
in her nose. When the placebo was used, the woman's brain activity
consisted only of alpha and beta waves. When the pheremone was used,
it changed the brain wave pattern significantly and increased delta waves
significantly. Delta waves are characteristic of deep sleep. The woman reporter,
without being asked or prompted, immediately wanted to guess which was the
pheremone and guessed correctly.
Anyone have any opinions on this stock? It is near its all-time high
of around $4 with significant strength.
Tom C. |
