New IPO today. From Hoovers:
Prime Response makes software for managing Internet
and traditional marketing campaigns. Customers use its
Prime@Vantage Web-based software to create
campaigns using e-mail, customized electronic content,
and banner ads. The software is designed to integrate
multiple communication channels besides the Internet,
including direct mail, call centers, and mass-market
advertising. Prime Response's customers include British
Airways, Dell Computer, and Deutsche Bank; nearly
three-quarters of sales come from outside the US. VC
firm General Atlantic Partners owns half the company,
and founder and chief technology officer James Carling
owns 25%.
ZDNet:
Prime Response competes with vendors of
internet-enabled marketing software, including
E.piphany (Nasdaq: EPNY), Annuncio, Market First
and Rubric; vendors of inbound e-mail management
systems, including eGain (Nasdaq: EGAN), Kana
(Nasdaq: KANA) and Mustang.com (Nasdaq: MSTG)
and vendors of outbound e-mail management systems,
including Click Action (Nasdaq: CLAC), Exactis
(Nasdaq: XACT) and Match Logic, which was bought by
Excite@Home (Nasdaq: ATHM).
Robertson, Stephens & Company is the deal's lead
underwriter; Dain Rauscher Wessels and SG Cowen
are co-managers. |
