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If you're a golfer, you know the impact Callaway golf clubs have had. Stop any foursome on any golf course in the world, and you will more than likely find one or more of the players carrying Big Bertha woods. These clubs (they are expensive; about $250 per wood) are very popular with older players, and demographics show that as people (and golfers) age, more will turn to Callaway clubs. I live in London, and I was stunned at the exposure and name recognition this company has in the UK and the rest of Europe. Callaway (symbol ely) is trading at about 27, and I have a target of 35 by year end. |
