Just a place to store articles on the Nifty Fifty Stocks that collapsed in the bear market of the early 1970's.
Remember the Nifty Fifty?
The bull market of the early 1970s was propelled largely by a basket of stocks that came to be known as "the Nifty Fifty." So the Nifty Five is a tipping of the hat--perhaps with a wink--to that historical phrase. Although the Nifty 50 got credit for that market run-up, they didn't all ride up the charts forever. Burroughs, Schlitz, and Simplicity Patterns are examples of stocks no longer considered so nifty. Today's market skeptics need only drop those names to strike fear in Nifty Five proponents.
The Nifty Fifty Stocks, 1972
Emery Air Freight
Avon Products
Louisiana Home and Exploration
American Home Products
Merck & Co.
Schering
Coca-Cola
Gillette
Eli Lilly & Co.
AMP
International Flavors and Fragrances
Xerox
Eastman Kodak
J.C. Penney
Phillip Morris Cos.
Lubrizol
McDonald's
Minnesota Mining and Manufacturing
Procter & Gamble
Chesebrough Ponds
General Electric
Heublein
International Business Machines
Bristol-Myers
Anheuser-Busch
Johnson and Johnson
Sears Roebuck & Co.
Pepsico
Revlon
American Express
Black and Decker
Halliburton
Pfizer
Dow Chemical
Texas Instruments
Baxter Labs
Walt Disney
Polaroid
Upjohn
Squibb
Simplicity Patterns
Schlumberger
Joe Schlitz Brewing
M.G.I.C. Investment Corp.
S.S. Kresge
International Telephone and Telegraph
First National City Corp.
Digital Equipment Corp.
Burroughs American Hospitality Supply Corp.
Source: Frontiers of Finance, by Credit Suisse First Boston Corporation, 2-2-99.
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