Overture Services, Inc., formerly known as GoTo.com, Inc., operates an online marketplace that introduces consumers and businesses that search the Internet to advertisers who provide products, services and information. Advertisers participating in its marketplace include retail merchants, wholesale and service businesses and manufacturers. Overture Services facilitates these introductions through its search service that enables advertisers to bid in an ongoing auction for priority placement in its search results. Consumers access the GoTo search service primarily through its affiliates, a network of Websites that have integrated Overture Services's search service into their sites or that direct consumer traffic to its site. Consumers can also access Overture Services's search service directly through Overture Services's Website.
*from Yahoo profiles |
