Based in St. Petersburg, Fla., Catalina Marketing Corporation provides a wide range of strategic targeted marketing solutions for consumer goods companies and retailers. The targeted marketing services of the company are provided by interrelated operating groups that strive to influence purchase behavior of consumers wherever and whenever they make purchase decisions. Through these operating groups, Catalina Marketing Corporation is able to reach consumers internationally and domestically -- in-store, using incentives, loyalty programs, sampling and advertising messages; at-home, through direct mailings; and online.
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