Mediaplex Partners with SoftCoin to Leverage Offline Purchasing Behavior for Online Advertising
Business Wire - November 16, 1999 07:18
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SAN FRANCISCO--(BUSINESS WIRE)--Nov. 16, 1999--Mediaplex Inc., a leading eBusiness marketing and technology company today announced an alliance with SoftCoin, a privately held business-to-business e-commerce company. The alliance will further enhance Mediaplex's sophisticated dynamic messaging capability for online advertising campaigns by integrating SoftCoin's offline purchasing data with the online purchasing data accessed by Mediaplex's technology.
"The Mediaplex/SoftCoin alliance promises to be a powerful online messaging tool due to the capabilities each company's proprietary technology brings to the table," said Greg Raifman, Mediaplex's CEO. "Mediaplex's MOJO platform has the unique capability to serve a targeted online message determined by enterprise-based business rules, including the site visitor's profile, the advertiser's business data (such as product inventory and pricing), and the online campaign's performance. Based on these business rules, MOJO serves the most appropriate ad to a specific viewer in real time. The SoftCoin relationship will allow MOJO to target users based on their offline behavior patterns, and provide a much more relevant message to the user."
As part of SoftCoin's overall product offering, SoftCoin uses its targeted marketing system to aggregate consumer demographic, psychographic and purchasing data. "We are very excited to be able to offer our clients the extended service of Medipalex's innovative online campaign capabilities, especially the dynamic messaging aspect of their program," said Carolee Reiling, SoftCoin's CEO.
In partnering, Mediaplex and SoftCoin are the first to offer online advertisers a targeting solution that overlays offline purchasing behaviors with online enterprise data to enable higher click-throughs and conversions, and to maximize return on investment for online campaigns.
About Mediaplex, Inc.
Mediaplex, Inc. (www.mediaplex.com) is a leading provider of eBusiness marketing and technology solutions that enable companies to optimize Internet advertising for sales, direct marketing, and brand building. The Company's proprietary technology platform delivers real-time advertising messaging based on enterprise information. In addition, Mediaplex provides comprehensive online campaign services. Mediaplex clients include OfficeMax.com, ShopNow.com, Tickets.com, 1800DAYTRADE.COM, and advertising agencies including McCann-Erickson/A&L and Publicis & Hal Riney. Mediaplex is headquartered in San Francisco, with offices in New York, the Silicon Valley, and Hamburg, Germany. Mediaplex can be contacted at 877/402-PLEX.
About SoftCoin, Inc.
SoftCoin, Inc. (www.softcoin.com) is a privately-held business-to-business e-commerce company located in San Francisco. SoftCoin is currently not revealing specific company information to the general public. Further information can be obtained by contacting Carolee Reiling, CEO, at 415/642-2691.
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