(COMTEX) B: STRATEGY ANALYTICS: Digital television in 103m homes this ye
B: STRATEGY ANALYTICS: Digital television in 103m homes this year Cable
operators are gaining ground on satellite
London, England, Jun 13, 2002 (M2 PRESSWIRE via COMTEX) -- According to the
latest forecast from Strategy Analytics' Broadband Entertainment Strategies
service, digital television is set to break the 100 million home barrier this
year. In spite of recent problems for digital terrestrial platforms, viewers
continue to upgrade to digital satellite and cable services in large numbers. By
2008, Strategy Analytics forecasts 374 million homes around the world will be
watching digital television.
Satellite-based digital TV is still viewers' preferred choice, but cable
operators are making up lost ground in spite of more general concerns about the
state of the cable industry. Cable's share of the digital TV audience will rise
to 35% this year from 30% in 2001. Strategy Analytics predicsts that the year
2003 will be the first time that cable TV becomes the world's fastest growing
digital TV platform: 15.9 million homes will sign up to digital cable, compared
to 15.4 million for digital satellite.
North America and Western Europe continue to dominate the market, accounting for
78% of digital TV homes this year. The greatest opportunity, however, lies in
the Asia-Pacific region, where new digital satellite and cable services are
launching or being planned. By 2008, Asia-Pacific will account for 28% of the
world market.
"There is clear evidence that viewers worldwide will continue to switch to
digital television using cable and satellite platforms," says Nick Griffiths,
Director, Broadband Entertainment Strategies at Strategy Analytics. "The
problems faced by digital terrestrial television should not be taken as a sign
of general industry malaise."
For a chart of Worldwide Digital TV Households, see
strategyanalytics.com
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely
insights and strategic business solutions to companies operating at the
convergence of information, communications and entertainment technologies. With
worldwide headquarters in Newton, MA and principal offices in England, France
and Germany, Strategy Analytics focuses on market opportunities and challenges
in the areas of Automotive Electronics, Broadband, Telematics, Wireless
Strategies and Enabling Technologies. For more information, see
www.strategyanalytics.com
CONTACT: Nick Griffiths Tel: +44 (0)1582 509811 e-mail:
ngriffiths@strategyanalytics.com Steffi Karp Tel: +1 617 614 0722 e-mail:
skarp@strategyanalytics.com
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