TV Guide Online Selects Omniture to Measure Visitor Interaction
biz.yahoo.com
Wednesday July 16, 8:00 am ET
Leading Television and Entertainment Media Provider Uses Web Analytics to Drive Targeted Video Content to Web Site Visitors
OREM, UT--(MARKET WIRE)--Jul 16, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced that the TV Guide Online Network of sites, part of Macrovision Solutions Corporation -- including over 13 million unique users each month and among the fastest-growing entertainment destinations online -- has selected Omniture SiteCatalyst to ensure online visitors are provided with content tailored to their interests.
Using Omniture SiteCatalyst, the network's flagship site, TVGuide.com, will be able to better understand -- in real time -- which news stories, full episode videos, photo galleries and other site features are driving visitor engagement. With this increased insight, TV Guide Online will be better able to enhance the user experience by delivering more relevant content to its audience. |
