Omniture SearchCenter Integration With Baidu.com Now Available
biz.yahoo.com
Thursday August 7, 8:00 am ET
Omniture and China's Leading Search Engine Integrate to Give Marketers Search Campaign Management Across the World's Largest Internet Audience
OREM, UT--(MARKET WIRE)--Aug 7, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced the completion of the integration of Omniture SearchCenter with Baidu.com, the leading Chinese language Internet search provider. Through this integration, marketers can now better manage their ad spend with Baidu.com and increase the yield from their search marketing budgets.
"While the Chinese Internet audience has continued to grow, so has the interest in targeting this large economy through paid and natural search marketing," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating Baidu.com's search metrics with Omniture, we believe online marketers can better measure campaigns and increase conversion by making the search experience more relevant. With Omniture SearchCenter and Baidu.com, advertisers can now increase the results of their online campaigns while reaching Baidu.com customers more effectively." |
