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Non-Tech : Raisio - Nutraceutical Pioneer - Top Performing Stock

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To: NY0001 who wrote (10)7/30/1999 12:43:00 PM
From: NY0001   of 11
 
Benecol Salad Dressings Launched in US.

Friday July 30, 1:40 am Eastern Time

Raisio says Benecol dressings launched

HELSINKI, July 30 (Reuters) - Finnish food group Raisio said on Friday
its U.S. partner McNeil (NYSE:JNJ - news) had launched four salad
dressings containing Raisio's cholesterol-cutting food ingredient
Benecol.

Raisio's spokesman Jarkko Heino told Reuters four types of salad
dressings had been launched in the United States with a recommended
retail price of $4.99 for a 227-gramme bottle.

Heino said McNeil had provided no information on the U.S. market share
of Benecol margarine and declined to comment on reports it had won a
four percent share of margarine sales.

''We have no comment on that one way or the other,'' he said.

McNeil, the Johnson & Johnson unit which holds the international
marketing rights for Benecol, had also been expected to introduce
Benecol yoghurts.

''They have plans for a broader range of products,'' Heino said, but
declined to elaborate on when new products would be available.
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