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InnovaCom becomes major player in DVD revolution
SANTA CLARA, CALIF. (March 24) ENTERTAINMENT WIRE -March 24, 1997--
InnovaCom, Inc., (OTC/BB:MPEG) is introducing a new DVD authoring
system for the movie industry which will create virtually an infinite
number of previously unavailable options for use in feature film
material including multi-track story lines, background information, and
language and sound variations.
In effect, it provides a vast new market for "blending" heretofore
unused film and tape footage into the end product.
InnovaCom is currently developing the compression technology to convert
or "squeeze" large amounts of video and audio information into the new
DVD format, using its planned single chip MPEG-2 integrated circuit
encoding capability. It will establish a production facility near
Hollywood and will license the DVD authoring technology to feature film
producers, directors, editors and their companies.
"We have the know-how to provide film production personnel with the
authoring tools necessary to tailor their movies to fit the 'multiple
thread' format into their movie scenarios," said Mark C. Koz, InnovaCom
president.
"It is not inconceivable that the Academy Awards of the near future
will factor in DVD multiple threads and endings," Koz suggested. "This
establishes another significant bridge between the entertainment
industry and the technology that is emerging from Silicon Valley.
Clearly it is where the film industry will be going," he added.
Kelvin Klusendorf, founder and chairman of the openDVD Consortium, a
technical forum that addresses the issues of implementing DVD and whose
members consist of DVD engineering professionals from such companies as
IBM, Apple, Intel, Compaq, Microsoft and Time Warner, said: "Building
from its years of engineering experience in MPEG technology, InnovaCom
will bring the essential DVD authoring tools and compliant environments
for DVD title development to the motion picture industry." "BRANCHING"
CAPABILITIES
Koz added: "It has always been the case that too much film footage from
the shooting of a movie ends up on the cutting room floor as unused
content -- all part of the process of fine tuning the plot of the film.
DVD has a 'branching' capability that allows multiple endings, even
multiple plots. To capitalize on this situation, it will be necessary
to plan the shooting and to cut the film in new and interesting ways.
In effect, it will be 'The Age of DVD.' This is where InnovaCom enters
the picture with its DVD encoding capability and technical depth to put
this technology to work.
The DVD authoring system will be released at the Comdex Fall Conference
in Las Vegas in November.
InnovaCom has one of the largest groups of engineers in the world
dedicated solely to the development of the MPEG-2 technology at its
plant in Santa Clara. "Our goal is to open our technology to all
interested parties and provide the solutions they need," Koz said.
InnovaCom is located at 2855 Kifer Road, S. 100, Santa Clara, CA.
95051. Telephone is 408/727-2447 (CHIP) Fax is 408/727-6275. Web site
address is stockgroup.com . Investor relations
number is 888/735-5417. InnovaCom public relations number is
408/395-1161. openDVD web site is http://www opendvd.com
--30--gdr/sf*
CONTACT: InnovaCom
Public Relations, 408/395-1161
Investor Relations, 888/735-5417
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS ENTERTAINMENT
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT REPEATS: New York 212-752-9600
or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
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