GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: ksuave who wrote (128)	1/31/1999 11:06:00 PM
From: DanZ	Read Replies (1) of 5582

RBaron, You are absolutely correct and I didn't mean to imply that news programs were a substitute for conventional advertising. However, a news program is a form of free advertising, and can be very effective depending on how the product is presented, especially when it is in its infancy. You have a captive audience and it's a soft sell because it's not really an advertisement. How many people really like to watch commercials on television? How many people will watch what amounts to a commercial in the form of a news documentary on a new breakthrough medicine? :o) Olestra comes to mind. I first saw it "advertised" on 20/20 (I think).

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