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To: energyplay who wrote (1312)10/21/2005 12:44:34 PM
From: orkrious  Read Replies (1) of 219051
 
Since you can get ads on Google to be more cost effective compared to other ads, would you be willing to spend more with GOOGLE vs. whatever media you were using before ?

Or would you just shift the same ad budget from your previous ad buys to Google ?


there is no question that google is an incredibly efficient means of advertising. the only people who see your ads are those interested in the service you provide or the goods you sell. goog is absolutely the best way to get someone to find you who is looking for a particular thing.

consequently, you can really decide what you want to spend to get someone who's interested in your product to look at your site. since you get target someone specifically, I'd say you can pay more for google because there is no "waste."

google is the most efficient means of delivering your advertising to people who are going looking on the web, but it's not going to displace completely other ads for businesses that want to find people elsewhere. it also isn't very effective at creating an image, doing something with brand marketing, etc.

does that answer your question?
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