American Express Selects Softlink's eMail inChorus for Corporate Sales and
Marketing Programs
Business Editors
SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 15, 1999--Softlink,
Inc. (OTC BB:SFLK), the leader in multimedia email technology, today
announced that the corporate services group of American Express(R)
has selected eMail inChorus(TM) as their software solution to compose
dramatic multimedia email messages. Understanding the impact of
multimedia email, the corporate services group of American Express has
purchased eMail inChorus to raise the effectiveness of their online
marketing and sales campaigns.
"Softlink has brought multimedia email to the corporate market
with eMail inChorus, a sophisticated software for composing
multimedia-rich email," said William Yuan, CEO of Softlink. "American
Express is taking advantage of eMail inChorus' ability to enhance
their sales and marketing campaigns."
eMail inChorus produces multimedia email messages with visual and
audio enhancements. Synchronizing graphics, animation, as well as
voice annotations, messages are composed with an easy-to-use
interface. Reduced in size with Softlink's advanced compression
technology, any customer of American Express can receive eMail
inChorus messages.
About American Express Company
American Express is a diversified worldwide travel, financial and
network services company founded in 1850. It is a world leader in
charge and credit cards, Travelers Cheques, travel, financial
planning, investment products, insurance and international banking.
About Softlink, Inc.
Founded in 1996, Softlink, Inc. is an innovator in
multimedia-based Internet communications. Using proprietary
compression and composition technology, Softlink's eMail inChorus and
eMail VOICELink products revolutionize conventional text-based email
with voice, graphics, pictures, animation, and live annotation. The
company is publicly traded, OTCBB:SFLK, and maintains headquarters in
Santa Clara, CA. For more information visit the company web site at
www.inChorus.com. For Investor Relations, please contact Gerard Damaro
at 561-367-0363.
Note to Editors:
eMail inChorus and eMail VOICELink are trademarks of Softlink,
Inc. All other trademarks are the property of their respective owners
and are acknowledged.
Information contained in this press release contains
"forward-looking statements" which can be identified by the use of
forward-looking terminology. Various risk factors could cause actual
results to vary materially from the future results covered in such
forward-looking statements, including "competition, the management of
our growth and the ability to deliver new products to market on time."
Such forward-looking statements are subject to other risks and
uncertainties.
--30--ma/sf* crd/sf
CONTACT: Softlink, Inc., Santa Clara
Lauren deVries, 408/496-6668
ldevries@inChorus.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT
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