Naturade Inc. Rolls out Ready-to-Drink Naturade Total Soy; Expands Distribution at Costco and K-mart
IRVINE, Calif.--(BUSINESS WIRE)--Feb. 13, 2001--Naturade Inc. (OTCBB: NRDC), a leading marketer of soy protein products in both mass and health food channels, today announced the introduction of a new ready-to-drink version of its Naturade Total Soy(TM) meal replacement brand in convenient 10-ounce, single-serving cans that supply 50% of the soy protein needed daily to reduce the risk of heart disease.
Each can is low fat and all natural, with no cholesterol.
Bill Stewart, Naturade CEO, said, "Ready-to-Drink is an obvious extension of our number one share position in food, drug and mass outlets that is expected to expand both the breadth and depth of our distribution base. Ready-to-drink products account for more than 80% of all meal replacement sales and our current customers have received this new product enthusiastically. Importantly, the high potential of this more convenient product form is helping Naturade open new accounts."
Distribution of Naturade Total Soy reached more than 28,000 food, drug and mass merchandiser stores in 2000, including initial placement in K-mart, Costco and Trader Joe's.
"December sales included a large promotional order from Costco for our leading product, Naturade Total Soy shake mix powder, as well as initial distribution of Naturade Total Soy and Calcium 1000 shake mix powders to K-Mart," said Stewart.
Naturade continues to hold the number one share in the Food/Drug/Mass trade, accounting for 45% of soy protein volume among the three major category entries based on IRI data through Dec. 31, 2000.
Each can of Naturade Ready-to-Drink Total Soy is a complete meal replacement supplying balanced nutrition with only 200 calories plus 26 vitamins and minerals, 13 grams of soy protein and a guaranteed minimum of 44 mg of naturally-occurring soy isoflavones. It is made with Supro(TM)Soy Brand IP (Identity Preserved) certified soy protein with no genetically modified organisms and is offered in two delicious flavors -- French Vanilla and Bavarian Chocolate -- with a suggested retail price of $11.94 for a six-pack. |
