The Flycast Network and Flycast MediaNet Now Support Macromedia Flash
And Unicast Superstitials; Flycast Delivers Over 40% of its Ads With Rich
Media
SAN FRANCISCO, Oct. 20 /PRNewswire/ -- Flycast Communications Corp.
(Nasdaq: FCST), the leading provider of Internet direct response advertising
solutions, today announced several new initiatives which strengthen its
leadership position in supporting and delivering rich media advertising. The
Flycast Network and Flycast MediaNet now support both Macromedia Flash and
Unicast's SUPERSTITIALs(TM), providing advertisers with an expanded set of
rich media tools to maximize the effectiveness of web ad campaigns. Since
becoming the first rich media-friendly ad network over a year ago, the Flycast
Network has delivered more than 800 rich media campaigns from more than
150 advertisers. Currently, more than 60% of the sites in the Flycast Network
support a wide array of rich media formats.
Flycast MediaNet, an end-to-end ad serving solution, is the only
third-party ad server that delivers Macromedia Flash ads and tracks Flash
click-through rates with no additional charge to the advertiser. Flycast
MediaNet enables advertisers to serve, optimize and track the performance of
campaigns across the entire web. Advertisers can now utilize both the Flycast
Network and Flycast MediaNet to deliver rich media campaigns across any site
on the web.
"Flycast is on the forefront of supporting and implementing the most
innovative rich media advertising techniques," said Heidi Kay, director of
product marketing at Flycast. "The success we have experienced is a clear
indication of advertiser demand for rich media supported campaigns. It also
reconfirms our commitment to providing ROI-effective advertising solutions to
direct response focused marketers."
Flycast's support of Macromedia Flash allows advertisers to efficiently
run Flash-enabled ads across the Flycast Network. Advertisers can use
Flycast's ResponsePoint(TM) program to execute rich media campaigns in a
variety of formats including Macromedia Flash and Shockwave, HTML and Java.
Launched in September, 1998, ResponsePoint easily converts static advertising
messages into interactive ads with features such as pull-down menus, credit
card transactions, subscription forms, text images, animations, calculators
and multimedia capabilities.
Additionally, Flycast has partnered with Unicast to support the
integration and delivery of the SUPERSTITIAL format within the Flycast
Network. SUPERSTITIALs are non-banner rich media ads that can be any size on a
computer screen, can be authored in most any creative format and are
pre-loaded to eliminate latency and minimize intrusiveness while maximizing
creative flexibility. By adding support for the SUPERSTITIAL and Macromedia
Flash, Flycast now offers online advertisers an expanded suite of proven rich
media tools and formats to quickly and cost-effectively deliver highly
interactive campaigns.
Currently, more than 40% of the ads delivered over the Flycast Network
contain rich media formats such as HTML, Java or Macromedia Shockwave. Flycast
allows advertisers to take advantage of key partnerships with many of the
leading rich media technology providers, including RealNetworks,
BlueStreak.com, Comet Systems, Inc., Excite@Home's Enliven, Thinking Media and
IQ.com.
About Flycast Communications
Based in San Francisco, Flycast Communications is the leading provider of
Internet direct response advertising solutions. The company is focused on
maximizing the return on investment for response-oriented advertisers, direct
marketers and e-commerce companies by delivering the most ROI-effective
audience reach, response and results in the industry. The company's flagship
offering, the Flycast Network, reaches over 25 million people a month, or
41 percent of the web. Flycast's advertisers include e-commerce companies,
direct response marketers and interactive agencies who are interested in
generating site traffic and increasing web-based sales through ROI-focused
advertising. Flycast can be reached on the web at www.flycast.com.
The Securities and Exchange Commission (SEC) encourages companies to
disclose forward-looking information so that investors can better understand a
company's future prospects and make informed investment decisions. Due to
changing market conditions, product competition, and the nature of product
development, the achievement of forward-looking statements contained in this
press release are subject to risks and uncertainties. For further details and
a discussion of these risks and uncertainties, see Flycast's SEC filings
including its Prospectus. All forward-looking statements are based on
information available to the Company on the date hereof, and the Company
assumes no obligation to update such statements.
SOURCE Flycast Communications Corp.
-0- 10/20/1999
/CONTACT: Jason Mandell, jasonm@schwartz-pr.com, or Emily Newcomer,
emilyn@schwartz-pr.com, both of Schwartz Communications, Inc., 415-512-0770,
for Flycast Communications Corp./
/Web site: flycast.com
(FCST)
CO: Flycast Communications Corp.
ST: California
IN: MLM ADV
SU:
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