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Technology Stocks : Vantive Corporation
VNTV 77.60+2.6%Jan 12 4:00 PM EST
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To: investorgal who wrote (1544)2/21/1998 4:06:00 PM
From: Shege Dambanza   of 3033
 
They must have too much money. I don't know how effective ads are in this market segment, even when they are narrowly targeted. (Actually, some people (including myself) would question how effective ads are, period). Siebel is trying to build up a brand, which is why they're advertising. We know SEBL has too much money.

Vantive would be better off with more traditional collateral delivered one-on-one: brochures, demos, white papers, competitive benchmarks (feature and performance), reference accounts, and most importantly, demonstrated successes in head-to-head situations against Siebel.
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