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Strategies & Market Trends : The New Economy and its Winners

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To: Lizzie Tudor who wrote (15580)	1/3/2003 5:12:27 PM
From: stockman_scott	of 57684

Study: Spam Cost U.S. Corporations $8.9B By ANICK JESDANUN AP INTERNET WRITER Friday, January 3, 2003 NEW YORK -- All those junk e-mail messages may promise instant wealth, but they can be quite painful to the bottom line. A study to be released Monday attempts to quantify the annual cost of spam: $8.9 billion for U.S. corporations, $2.5 billion for European businesses and another $500 million for U.S. and European service providers. Marten Nelson, an analyst at Ferris Research, says that while most spam can be deleted in one second, occasionally someone is duped into clicking the message. It also takes time to track down legitimate messages mistakenly tossed by inaccurate spam filters. Figuring it takes 4.4 seconds on average to deal with a message, the messages add up to $4 billion in lost productivity for U.S. businesses each year. Another $3.7 billion comes from companies having to buy more powerful servers and more bandwidth as well as divert staff time. The rest is attributable to companies providing help-desk support to annoyed users. The costs are less in Europe because spam isn't as big of a problem, Nelson said. But in future calculations, Nelson said he may have to add the costs of wireless spam, a growing problem in Europe as text messaging gets more popular. seattlepi.nwsource.com

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