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Technology Stocks : Dell Technologies Inc.

DELL 133.20

+5.7%

3:59 PM EST

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To: calgal who wrote (156776)	5/5/2000 11:59:00 AM
From: calgal	of 176387

Kemble: More on Marketing and Dell. :)Leigh zdnet.com Forrester estimates that only 15 percent of all online media purchases are performance-based agreements. If you browse the Web, you'll find some heavyweight companies involved in performance marketing. Dell Computer has one of the largest programs, paying affiliated Web sites a 1 percent commission for sales. BeFree and Linkexchange.com, a Microsoft subsidiary, also run third-party affiliate sites that have proven successful. Mytalk.com, a service that allows users to access e-mail and voice messages via the phone, is a member of LinkShare.com, one of the premier companies in this arena. Speedyclick.com and Hotbar.com are other examples of affiliate programs. Many of these companies establish affiliation through exchanging placement on other host sites and promotion to those member bases with bounties paid for purchases made through a link or referral.

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