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Technology Stocks : Apple Inc.
AAPL 270.37-0.4%Oct 31 9:30 AM EDT
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To: Ryan Bartholomew who wrote (166647)2/28/2014 12:05:28 PM
From: pyslent1 Recommendation

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"Yes, Apple will have to lose a lot of money initially to jump into the fray, but if they can offer a more appealing product, it could be a win for both them and the consumer."

As far as I know, Apple doesn't compete with any of the options you mentioned, so whatever loss leader offers they have are irrelevant. For better or worse, Apple's mobile payments option will be the only one available to the captive audience of iPhone users (or maybe just 5S users). Apple won't need incentives to get users to try it. They may offer incentives to merchants to take Apple payments, but that's a different story.
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