VRFT news out after the bell
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February 10, 1999 16:50
Vitafort International Hires Advertising and Public-Relations Firm
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LOS ANGELES--(BUSINESS WIRE)--Feb. 10, 1999--Vitafort International Corp. (OTC BB:VRFT) has named Buckley/Friedman Advertising and Public Relations as its agency of record.
Buckley/Friedman is the agency responsible for creating and implementing the advertising and marketing direction for the popular Balance Bar brand.
Buckley/Friedman will assist the company in the development and execution of marketing strategies for its current line of "The Wizard of OZ" snacks being distributed in retailers across the country.
Its responsibilities will include advertising, promotions, public relations and package design. Buckley/Friedman will also work closely with the company on additional product introductions in the upcoming months.
Vitafort selected Buckley/Friedman largely because of its familiarity and history of success in the healthy-snack-food market. In the three years that Buckley/Friedman served as agency of record for the Balance Bar nutrition-bar company, the Balance Bar company experienced sales growth from $1 million to $80 million per year.
Buckley/Friedman's client roster features several manufacturers in the healthy-food-and-beverage industry, including Langer Juice company, Fruit-A-Freeze, and Unified Products Inc.
"The combination of Buckley/Friedman's track record in the healthy-snack category and Vitafort's innovative products will create an opportunity for the company to expand sales and distribution," stated John Coppolino, Vitafort's executive vice president.
Vitafort International develops and markets products in the healthy-snack category under the Visionary Brands umbrella. The company's products are sold in major retailing organizations nationwide.
CONTACT: Vitafort International Corp., Los Angeles
Paul Cowen, 310/552-6393
or
Makenna, Delaney & Sullivan Inc.
Eric Horton or Diann Tongco, 760/931-2500
info@venturefinance.com
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