The following are some of the reasons why Getty Images (Symbol: GETY)
will begin experiencing dramatic growth starting now, in Q1:99.
www.getty-images.com www.tonystone.com www.photodisc.com
1) In 1998 the company had undergone a substantial investment in
transforming itself from analog to digital delivery format. Their
e-commerce sites are now not only allowing the company dramatic
cost reductions (no longer does delivery of costly analog slides
hamper them), but in addition, users are buying more images as they
are able to search the collection themselves via the web interface.
Images from the worlds largest collection now sit on servers, can
be accessed by anyone, copies can be purchased over and over again,
and downloaded in seconds. Get the picture.
2)We are now beginning Q1:99. Whereas the fourth quarter is typicaly
the worst in terms of advertising spending, Q1 is the best. Simply
put, new advertising budgets for this year are going to be phenomenal.
Just think of the competition within the new media arena. Spending
will come Getty's way big time!
3)We've just entered 1999! Happy new year! The end of the CENTURY
is near. This will be a huge milestone for us humans. A time to
reflect. No one has more images of this century than Getty. 1900's,
1910's, 20's, 30's, etc..... Just those within their Hulton Getty
archives are unmatched in scope. How many countless shows on
television documenting the century will be created, or even pieces in
print media, and not to mention new media? Soon Getty will be swamped
by demand for archival images of the last century. Politics,
Industrialization, Wartime, etc... Not only of Europe and the U.S.,
but of the world. Think about it.
We should finally be looking at a great year for this stock.
As always, remember to conduct your own research.
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