DELL KICKS OFF BACK-TO-SCHOOL SEASON WITH `$50,000 A-DAY GIVEAWAY'; SURVEY SHOWS DELL IS PREFERRED COMPUTER MANUFACTURER AMONG STUDENTS BUSINESS EDITORS & HIGH-TECH WRITERS AUSTIN, TEXAS--(BUSINESS
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13:01 ET AUSTIN, Texas--(BUSINESS WIRE)--July 2, 2002--Dude, you're getting
some dough.
In the first offer of its kind from Dell Nasdaq:DELL.Q), customers who purchase Dell desktop and notebook computers July 2 through July 31 will automatically be entered in a national Back-to-school
sweepstakes(a) with daily grand prizes of $50,000 in cash. Those interested should visit www.dell4me.com/sweepstakes to learn more. Stay tuned for other promotions during the back-to-school season.
"Not only will our customers buy the latest computer technology and receive the best value, but also 30 lucky winners will take home $50,000 in cash in July alone," said John Hamlin, vice president and general manager of Dell's U.S. Consumer Business.
"This promotion is our way of saying thanks and giving back to our loyal customers."
Dell is Top Pick Among Students
A national survey of college students by Student Monitor(R) LLC(b) shows that Dell is the preferred brand among students for desktop and notebook computers.
Of the 1,200 full-time, four-year undergraduate students
interviewed, 71 percent said price is "very important" when deciding what to buy. According to the study, those who plan to purchase computers during this year's back-to-school season, 47 percent said they'll buy a notebook computer while 57 percent said they would buy a desktop.
"Steven Goes to College"
Dell will introduce the latest television commercials in its popular "Steven" campaign during the back-to-school season. In the new spots, Steven is now a college student and touts the benefits and value of Dell computers in between college classes. Steven can also be seen in print ads and in Dell catalogs promoting the "$50K A-DAY
GIVEAWAY." Back-to-school represents one of the busiest buying seasons for consumers, and as such advertisements from the Steven campaign will be seen regularly in coming weeks. |
