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Technology Stocks : Apple Inc.

AAPL 270.37

-0.4%

Oct 31 9:30 AM EDT

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To: jeftuxedo who wrote (170300)	6/3/2014 3:08:16 PM
From: slacker711	Read Replies (1) of 213172

Good article.....this captures how I saw the event. But the big announcements of the day also reflect that new vibe from Apple. It wasn't just the wholehearted embracing and praising of its developer community (though that most certainly happened in a big way). It was the core of Apple's new message: how can we help you? You need only look at something like iOS 8's new extensibility, which opens up first- and third-party apps to additive features from any developer, or the loosening of boundaries on things like third-party keyboards and widgets, or the open access to Touch ID. It's obvious that Apple is ready to break down some of its long-standing barriers and let people inside. They literally and figuratively said, "We hear you, we want to give you the things you're asking for, and this is the first step." The introduction of iCloud Drive and iCloud's new photo-management scheme show this very well — a simplification around a basic idea that makes a user's work much easier (and also proves that Apple is starting to get the web after years of lagging behind competitors).

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